Tour of Britain boosts Surrey Heath economy

Surrey Heath secured an economic boost approaching nearly £¼ million from hosting the Tour of Britain cycle race, a study has found.

The tour set off from Camberley on Saturday 13 September and saw crowds flock to the town centre to watch the likes of Sir Bradley Wiggins and Mark Cavendish as well as over 100 riders starting a 220km trip.

With thousands of spectators lining the streets of Camberley Town Centre, the study highlights that 90% of visitors came from areas outside the town.

Published by independent data analysts Frontline, the report underlines that around 25,000 people visited the borough on race day, resulting in an extra £215,255 spent in Camberley’s shops, cafes, bars, hotels and restaurants.

Other feedback showed that 87% of those who came described the race as “very enjoyable” while 55% said they were inspired to cycle more often.

The report was based on the findings of a survey of more than 2,600 tour spectators. Other statistics showed that the largest age group of visitors were 45-54 year olds (33%) followed by 25-44 year olds (32%).

As well as crowds visiting Camberley, a TV audience of around one million people in the UK tuned into the coverage of the Camberley Stage on ITV4.

Portfolio holder for business Cllr Craig Fennell said: “The Tour of Britain was a magnificent showcase for Surrey Heath as thousands lined the streets to cheer on the riders. It proved to be a real boost to the Camberley economy and was amazing to see so many people really getting behind the event, with local businesses benefiting from the higher level of visitors.

“I’m pleased that these findings have shown that so many people enjoyed the race and are inspired to cycle more often.”

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