Emergency services were called to the Blackbushe Airport area on Friday afternoon after what was thought to be a light aircraft crash at the British Car Auctions site.
Mayor of Yateley, Councillor Gerry Crisp, has written on Facebook:
"I have been in contact with Blackbushe Airport, where a plane crashed with four people on board, when attempting to land and crashed into the BCA [British Car Auctions] site and exploded in fire on impact.
"The situation is now fully under control and the A30 is open."
Blackbushe Airport said a Phenom 300, similar to the one pictured, was involved in the crash
"It sounded like a missile coming in - very loud, followed by several explosions.
He said everyone was evacuated from the area and people were shouting "get out".
"One person was quite close to it. He's ok but in shock."
Robert Belcher said he saw a "a big column of smoke" as he was passing the airport on his way home
"I could see the plume of smoke waving from about five miles away and was hoping it was just a car fire rather than an aircraft accident."
"Apparently the aircraft was landing and just didn't stop.
"At the end of the runway there is a car park, because the airport is used for car auctions, and it's gone into there."
Hampshire Police said officers were called to the scene at 15:09 BST.
The A30 had been closed both ways between A327 Cricket Hill Lane and Blackbushes Road, but has since reopened.
However, the airport access road is closed from the A30 junction. Police have warned people to avoid the area.
The Air Accidents Investigation Branch said it was aware and making inquiries.
Inspector Olga Venner from Hampshire Constabulary said four people, the pilot and three passengers, died when a private jet crash-landed in a car auction site at Blackbushe Airport.
Source: BBC News