Retailers in Camberley Town Centre are being given a chance to learn how to make a great impression on their customers.

Businesses from within the Town Centre’s Business Improvement District (BID) are being offered the opportunity to brush up on their customer service skills with a range of workshops provided free of charge by Collectively Camberley. The set of 3 accredited workshops are available to local businesses from the BID and are delivered in partnership with training bodies WorldHost and People1st.

WorldHost and People1st provide customer service training has been used to train over 160,000 people in the UK, and one million people worldwide. That includes tens of thousands of volunteers and staff at the London 2012 Olympic Games and Paralympics, who were widely praised for the fantastic welcome they gave to visitors.

The first of three workshops, Principles of Customer Service, was held on 15 April at Camberley Theatre and welcomed a range of independent and national retailers including Alcatraz, Obelisk Way and The Mall’s Ask Me Point team. The remaining sessions will be run on 6th May and 17th June and can be booked directly with the BID team.

The second workshop, Sales Powered by Service, aims to transform staff into effective sales professionals who not only listen to your customers’ needs, but maximise on them. The final workshop, Principles of Customer Service, gives Managers or Supervisors the knowledge and coaching skills to create a real customer service culture in their business.
The BID devised the training programme as a result of a large scale mystery shopping programme that took place late last year. With over 50 local businesses agreeing to have their service, products and local knowledge put to the test.

BID Manager for Collectively Camberley, Lucy Boazman, said
“We received some really impressive results in the 2014 mystery shopping project with the majority of businesses scoring well above average across the board. We’re hoping these workshops will give local businesses the knowledge to maintain these high standards.

Customer service can make or break a business and it’s important that teams are trained on good customer service. When customer service is high, customer satisfaction will be even higher and that’s perfect for business.”

“These workshops are one of a number of initiatives that we’ve introduced to support the towns local businesses.”

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